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Toyota and Nissan Heading to the Metaverse

Two famous Japanese car brands, Nissan and Toyota, launched in the metaverse. It's possible to host vehicle launches in Nissan’s virtual showroom - Toyota opened workspaces to hold employee meetings in.
Toyota and Nissan Heading to the Metaverse, toyota car as featured image

Famous japanese car builders Nissan and Toyota become the latest corporations to join the Metaverse, after a report said the former had launched a virtual showroom while the latter had created long awaited virtual workspaces. By establishing their presence in the Metaverse, both join their European similarities VW and Mercedes-Benz in making use of the new technology.


As per a Nikkei Asia report, Nissan created a digital reality version of its famous Tokyo Gallery Nissan Crossing, which mostly used for new car launches and for other events. On Nissan Motor Corporation’s web page it stated that through its Invisible-to-Visible  augmented reality interface they are able to establish connections to the Metaverse –

“limitless possibilities for services and communications that will make driving more convenient, comfortable, and exciting.”

Toyota’s Solution

Toyota, which is the largest carmaker in the world by manufectured car volume, is reported to make a created virtual workstations for few of  it’s departments and its subsidiaries. Using employee avatars, they could take part in meetings and also communicate with each other.


Technical Development and HR teams at Toyota are already utilizing virtual workspaces. There are also plans to further expand this, the report said.

New Option for Communication

A Toyota representative suggested the Covid-19 pandemic with all restrictions on employee movement had pushed the carmaker company to launch virtual workspaces:

“With more people working from home because of the coronavirus, we are providing young employees and others communication options within the company,”

the unnamed representative of the carmaker is quoted stating.


Image by Cicero7 from Pixabay


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