Marketing and advertising are an essential tool for any business looking to reach a wide audience. This is true for any industry. However, with some nascent markets, advertising may sometimes be hard to come by. This is the case with blockchain and cryptocurrency related businesses.
Given the inherent risk found in cryptocurrency investment and the rampant growth of scams in the space, a lot of the top tier advertising platforms like Google and Facebook banned cryptocurrency advertising or made it extremely hard to receive approval. This has relegated crypto businesses to direct contacts or less than subpar advertising networks.
Finding suitable publishers that provide good and transparent results can be hard to come by and is extremely time consuming. On the other hand, cryptocurrency publishers also struggle to create revenue for their businesses given the lack of targeted advertising within the blockchain industry.
The Paradox Group has taken its years of experience to create the go-to place for cryptocurrency advertisers, pairing them with specialized publishers and providing personalized advertising campaigns ranging from content and press releases, to display advertising and email marketing to mention just a few.
The UK-based company has also recently launched its new advertising marketplace that lets advertisers access a one-stop shop for all their ad needs, featuring hundreds of high-tier publishers that cater to different target audience segments, be it first-time users, crypto enthusiasts or even institutional investors.
Thanks to Paradox Group, using these subpar networks or dealing with multiple publishers directly is no longer required. Paradox’s innovation and work with some of the top tier companies in the cryptocurrency industry, such eToro, SportsBet.io and Nexo has led to the company being named one of the best Cryptocurrency startups to follow in 2020 by the Startup Pill.
The Paradox Groups was founded by two U.K-based entrepreneurs, Milo and Paul, leveraging years of experience in both crypto and advertising to bring the best of both worlds to their platform. The team focuses on connecting with the best blockchain and cryptocurrency-centric publishers and resources on the web in order to provide fully customizable ad campaigns.
To learn more about the Paradox Group and to try out the advertising marketplace, visit the website.
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